LL Bean’s Lifetime Guarantee: A Financial Assessment of its Current Standing

May 15, 2024

LL Bean’s Lifetime Guarantee: Is it still good?

LL Bean, the renowned outdoor retailer, has long been associated with its generous lifetime warranty. For decades, customers have relied on this policy, which allows them to return items at any time, for any reason, and receive a full refund or replacement. In recent years, however, there has been some confusion and speculation about whether LL Bean still honors this legendary commitment. In this article, we will explore the current status of LL Bean’s Lifetime Guarantee and provide you with all the relevant information you need to make informed decisions about your purchases.

Understanding LL Bean’s Lifetime Warranty

LL Bean introduced its Lifetime Guarantee in 1912, when company founder Leon Leonwood Bean famously declared, “I do not consider a sale made until the merchandise is worn out and the customer is still satisfied. This guarantee was a testament to the company’s commitment to providing quality products that would stand the test of time. Initially, the guarantee covered the company’s iconic bean boots, but over the years it was extended to all LL Bean products.
Under the original terms of the Lifetime Guarantee, customers could return any LL Bean item, regardless of age or condition, for a refund or replacement. This policy was a bold move at the time and helped establish LL Bean’s reputation for exceptional customer service. The company’s confidence in the durability and craftsmanship of its products was reflected in the guarantee, which promised to stand behind its merchandise for a lifetime.

Changes to LL Bean’s Lifetime Warranty

Despite its long-standing commitment to the Lifetime Guarantee, LL Bean has faced challenges in recent years that have prompted the company to make adjustments to its policy. The most significant change came in February 2018, when LL Bean announced changes to its lifetime guarantee due to abuse and misuse by a small number of customers.

Under the revised policy, LL Bean will continue to offer a one-year satisfaction guarantee on all of its products. This means that customers can return items for a refund or exchange within one year of purchase, even if they have been used. However, after the one-year period, LL Bean will evaluate returns on a case-by-case basis and reserves the right to refuse returns or issue a partial refund based on the condition and age of the item.

Factors Influencing LL Bean’s Returns Decision

LL Bean considers several factors when determining whether to accept returns or issue refunds after the one-year mark. These factors include the age and condition of the item and the nature of the defect or damage. The company aims to strike a balance between maintaining customer satisfaction and addressing the issue of abuse that led to the changes in the warranty policy.

It’s important to note that LL Bean’s revised policy does not cover normal wear and tear, accidental damage, or products that have exceeded their expected lifespan. While LL Bean continues to take pride in the durability of its products, it recognizes that even the highest quality items have a finite lifespan and that wear and tear is a natural part of life.

LL Bean’s Commitment to Customer Satisfaction

Although LL Bean’s lifetime warranty has changed, the company remains committed to providing exceptional customer service and ensuring customer satisfaction. While the revised policy may disappoint some long-time LL Bean customers who were accustomed to the unlimited return window, the adjustments were necessary to prevent abuse and maintain the company’s financial viability.
LL Bean continues to stand behind the quality of its products and offers a comprehensive warranty against manufacturing defects, separate from its one-year satisfaction guarantee. This warranty covers defects in materials or workmanship and provides customers with recourse in the event of such problems.

In summary, while LL Bean’s lifetime warranty does not work the same way as it did in the past, the company is still committed to providing excellent customer service and maintaining its reputation for producing durable products. By implementing changes to its policy, LL Bean aims to strike a balance between customer satisfaction and responsible business practices. As a consumer, it’s important to understand the current terms of LL Bean’s warranty and factor them into your purchasing decisions.


Does LL Bean still have a lifetime guarantee?

Yes, LL Bean still offers a lifetime guarantee on most of their products. This guarantee ensures that customers can return any item purchased from LL Bean at any time if they are not satisfied with its performance or quality.

What does LL Bean’s lifetime guarantee cover?

LL Bean’s lifetime guarantee covers defects in materials, workmanship, and normal wear and tear. If a product fails due to any of these reasons, LL Bean will repair it, replace it, or provide a refund, depending on the specific circumstances.

Are there any limitations to LL Bean’s lifetime guarantee?

While LL Bean’s lifetime guarantee is very generous, there are a few limitations to be aware of. The guarantee does not cover damage caused by misuse, accidents, or unauthorized repairs. Additionally, some specific items, such as outdoor gear rentals, are not covered by the lifetime guarantee.

Is the lifetime guarantee transferable?

No, LL Bean’s lifetime guarantee is not transferable. It applies only to the original purchaser of the product. If you sell or give away an LL Bean item, the new owner will not be able to take advantage of the lifetime guarantee.

Has LL Bean made any changes to their lifetime guarantee recently?

As of my knowledge cutoff in September 2021, LL Bean had not made any significant changes to their lifetime guarantee. However, it’s always a good idea to check LL Bean’s official website or contact their customer service to get the most up-to-date information.